Solutions / Content to Commerce

Editorial content that converts audiences into buyers

We design and distribute shoppable content — guides, native articles and product comparisons — that bridge the gap between discovery and purchase.

THE CHALLENGE

Content without commerce intent doesn't convert

Brands invest in editorial content that drives awareness but fails to close the loop to purchase — leaving conversion on the table at the discovery stage.

Discovery-to-purchase gap

Readers find the right product in an article but lose the intent before reaching checkout.

Non-measurable editorial ROI

Publishers can't prove revenue impact of their content and brands can't attribute sales to articles.

Fragmented publisher relationships

Managing individual content deals with hundreds of publishers is operationally impossible at scale.

Shoppable Content

Native shoppable articles

We create buyer's guides, comparison articles and native content distributed across 240+ publisher partners with embedded purchase links.

Top 5 running shoes for 2026
#1 Nike Zoom X5 €189 →
#2 Adidas Ultra 2026 €159 →
#3 New Balance 1080v14 €175 →
Journey

Content → purchase path

We track the full reader journey from article read to product purchase.

Article read Product click Retailer page Purchase confirmed Tracked & attributed ✓
Distribution

Publisher network

240+ editorial publishers across verticals — tech, lifestyle, sport, home and finance.

Tech & Gadgets
78
Lifestyle
62
Sport & Fitness
45
Home & Garden
35
Finance
20
Analytics

Content conversion tracking

Track readers, clicks, add-to-carts and purchases attributed to each piece of shoppable content.

4.2M
Article reads
340K
Product clicks
28K
Purchases
8.2%
Click-to-buy

HOW IT WORKS

Content that sells

Create
Editorial team crafts buyer's guides, comparisons and native articles
Distribute
Content placed across 240+ publisher partners in relevant verticals
Link
Shoppable affiliate links embedded in content with retailer integrations
Track
Read-to-purchase attribution tracked in real time per article and publisher
Optimise
Top-converting content gets amplification; underperformers are refreshed

WHAT YOU GET

Content that closes the loop

Editorial credibility

Your products appear in trusted, editorial contexts that drive purchase confidence rather than ad fatigue.

Full attribution clarity

Every sale attributed to the exact article, publisher and keyword that influenced the buyer.

Evergreen revenue

Quality shoppable content compounds over time, generating conversions long after publication.

Content that converts, not just informs

Let's build a shoppable content program that turns editorial reach into measurable revenue.